OWYN Kidz

For the launch of OWYN Kidz, I led the creative concept and development of a new brand video designed to introduce the product through a playful, imaginative story built for kids and parents.

The project was produced entirely through a generative AI workflow, leveraging Runway to bring the concept from idea to finished film. Rather than approaching AI as a novelty, we treated it as a production tool, developing the creative around what the technology could uniquely make possible while maintaining the storytelling, brand standards, and polish expected of a commercial production.

The result was a fully AI-generated brand film that allowed us to create a world and visual narrative that would have required a significantly different production approach and cost using traditional live-action methods.