Enjoy More Carb Less
Authentic. Upbeat. Fun. Vibrant and Unabashed. Quest hits its stride in early 2020 with a new brand campaign that encourages all of us to enjoy more. Our characters emotional freedom is aspirational. Our heroes themselves are likeable and relatable. Our locations are accessible with fun bits of curated style. Each vignette reflects a bit of authentic individuality.
Ready to drink
What can I say, the brief said "we need to make a splash in the market with our new Quest ready to drink protein shakes.” I just ran with it…
FOUR DUMBEST places to make waffles
We have a great little film here made up of a series of vignettes of people driven by their unquenchable desire for waffles and the length to which they will make them anywhere. In this spot, we have fun with this obsession by listing the 4 dumbest places to not only eat them, but more importantly, make them.
Results: Over 800,000 organic impressions on Instagram in the first five days.
Behind the scenes
Atkins Paid Social ads
life is better when you can feed your cravings
Food porn. We all love it. We all watch it. Armed with “Life Is Better When You Can Feed Your Cravings” we set out to entice our audience with mouth watering imagery many of us have to give up so we don’t balloon up.
Results: 5.5MM impressions through a 30 day JetBlue & LA movie theater media buy.
BEHIND THE SCENES
Quest Thin Crust Pizza
To celebrate the launch of Quest Thin Crust Pizza we collaborated with four top social media influencers, Tan France (Netflix's Queer Eye Style Expert), Kyle Kuzma (LA Lakers rookie), Brock O’Hurn (Actor & Model), and Janine Delaney (Fitness Influencer) to help us spread the word about Quest Pizza.
Results: 1.7MM organic impressions in the first 5 days.
Heat up your quest
One Quest Bar + one microwave with the back cut off = delish content.
Quest cookbook
Now this was a really fun project. My scope was to produce all the tabletop food photography. The Quest in-house design team did a killer job laying out the content. Good job team Quest.
Eat the whole cookie
Choose your craving adventure
Our mission: Leverage TureX’s interactive platform to drive participation in the ad unit. So…we made a choose your own adventure story and tailor made the creative to our consumers. Click on the demo links below to play along. Watch out for the zombie fun runners.
Results: Interactions: 2.1MM, Average Time Spent in Unit: 50sec. (this is very good)
TRANSFORMATION - TALK SHOW (26 Eps.)
Our goal was to create an inspirational YouTube show that celebrates how the Quest community transforms themselves inside and out. My team and I went to work curating the best stories from people around the world that will resonate with Quest’s fan base.
Quest Labs 360 VR Experience • TRADE SHOW ACTIVATION
Get ready to transport to another planet in this fully immersive 360 VR video. Produced for the sole purpose for the 2016 Olympia Expo, the largest fitness and nutrition meetup in the universe. We were tasked to produce an experiential activation that was light years ahead of any other brand. Leveraging new technology for the time I set out to quickly spin up a team and VR workflow that would take us from concept to exhibition in less than 2 months. With the help of the Jaunt One camera system. A massive 24 camera 360 VR array, we were able to place live actors on a set we constructed then overlay 360 degree CG elements in post-production. For the event we used 35 Samsung Gear VR headsets and stereo surround sound headphones to immerse our audience into the experience. Note: The preview video below will play properly on a desktop computer or on mobile with the YouTube app.
